GET WHAT YOU WANT
Searching the Internet can be a frustrating business. You enter a word or phrase in the search engine and a heap of irrelevant information arrives.
What you need is the ability to refine your search for what you want.
In this article, we explore seven steps that you can take to indicate specific information online.
1. Your Search Engine Vary
The search engine sorts through approximately 625 million active websites to provide you with content. You can favor one, but don’t limit the habit to yourself. No search engine is perfect, and they all have different blind spots.
The most widely used search engines are Google®, Bing® and Yahoo®.
• Google usually returns the largest variation of results, and by far the largest list of pages.
However, Bing has more comprehensive autocomplete results (where the search engine tries to narrow down the search for you).
• Yahoo offers search as part of a wide range of services including news and shopping. Other engines such as the DuckDuckGo® and DogPile® also have their devotees.
2. Use Specific Keywords
Keywords are words that you use to search for content on the Internet. Making your keywords as specific as possible will help your search engine track the information you want.
For example, say that you want to find a local supplier who can design an exhibition stand for your company. If you type stand design in your search engine, the result will include several pages about other types of stands, while typing exhibition stand designers will return a more concise range of companies.
You can further refine your search by including other specific keywords. If you add your location, for example, you will likely find a local.
3. Simplify Your Search Terms
Some engines include the word stop in their searches. These are frequently used words such as proposition (in, on, on), conjunctions (and, but) and articles (a), which means that you will eliminate too many pages in your search results.
Therefore, it is usually best to eliminate stop words from your internet searches. The main exception if you are looking for a specific title or name that they contain.
Also, use the simplest form of the keyword you are looking for, avoiding placenta and verb forms with suffixes like -ing, -s or -ed. For example, you will improve the quality of your search results by searching for service instead of services, or finance instead of finance or finance.
4. Use quotation marks
Attaching a search term within quotation marks motivates search engines to search for that specific word or phrase.
If the word is a single word, then using quotation marks will cut its variety. For example, if you search for the word director, you will get lots of results like direct, direction, directions and so on. Typing “director”, (with quotation marks), however, will ensure that you only get results for that stem word.
If the search term is a phrase, then your search will be for that specific phrase, rather than as an individual item of all component words. So, for example, if you search the phrase director of human resources, without quotation marks, your search will return results based on all the words in the phrase (except, which is a stopping word.) The word with the quote To encircle However, this would produce results reflecting the specific term.
5. Remove the word unhealthy
Inserting a hyphen / small dash / minus sign before a word makes it out of a search.
So imagine, for example, that you want to get more information about marketing. However, you want to focus on traditional marketing techniques, while the Internet seems to be filled with references to digital and social media marketing, all appearing in your search.
Typing in marketing-digital will exclude digital from search, making it easier for you to find the information you are looking for. Typing marketing -digital -social will relieve you from even more clutter.
6. Refine your search using operators
Other characters or words, known as operators, allow you to narrow down your Internet search in more targeted ways. We do some searches below:
• Search wildcards: use the * symbol as a placeholder for another word. For example, the search for * man in the world has resulted in the richest man in the world, the tallest, oldest, and so on. For example, wildcard searches are also useful when you do not know the full text of a citation.
• Find combinations: The OR operator enables you to search for two or more words simultaneously, and is most useful when those words are very similar. Selling or retailing, for example, will return pages where both terms are used, without the need for both to exist.
Another way to combine searches is AND. This operator ensures that you only get search results that include two or more words. For example, the search “Smy Computers” and “Devlin Corporation” will only provide search results that include the names of both companies.
• Find a specific site: When you type a site: followed by the URL of the website you want to search and a search term, you narrow your search to a website. So, the site: webits.site “human resources”, will return all pages from webits.site that feature the word “human resources”.
• Searching related sites: Another useful operator relates to: typing it in front of a web address you already know – as related: xyz.com – your search results will deliver to many websites that are similar to xyz.com .
7. Avoid Search Disadvantages
When searching online, it is important to note that many companies now have employees who are dedicated to improving online visibility. A process called search engine optimization (SEO) – they constantly tweet the words of their websites to match the most used keywords.
As a result, the sites listed at the top of your search results may have very good SEO, but it does not necessarily follow the best content. Therefore, even when you can put in the best search terms, it is often worth digging through your search results to find the best information.
With so much information
Now at your disposal, you need to be knowledgeable about what is official, and what is just opinion. Some blogs, for example, rank highly without actually being written by recognized experts. Therefore, carefully observe that the author of any information you use is well regarded, and is preferably associated with an educational institution, a professional body or a reputable news organization.
It is also worth knowing about paid advertisements, which can appear at the top of search engine listings because companies have paid them to do so. These are designed to sell only to you, which is fine if you want to buy, but can be an obstacle to normal search.